[AI] Data Assistant

[AI] Data Assistant is a generative AI service for marketing analytics that turns complex data into clear, timely insights. It helps marketers make data-driven decisions without constant analyst involvement or learning new, complex platforms.

Conversational analytics

Each marketer gets a dedicated AI data assistant. Ask questions in plain language—similar to how you’d message an analytics team—and the service pulls from the right data sources to return understandable answers.

• Natural-language questions about marketing performance
• Clear explanations with charts and takeaways

Works where your team already communicates

[AI] Data Assistant is available directly in common communication channels, so you don’t need to switch between multiple tools to get analytics.

• Microsoft Teams
• Slack
• WhatsApp
• Email

Real-time insights

Version 3.0 uses generative AI to anticipate information needs, highlight important metrics, and detect anomalies. This can speed up reporting and presentations and help teams respond quickly to campaign changes.