Brand24 is a web monitoring tool that tracks brand mentions across the internet. It scans social media, news sites, blogs, and forums, and sends real-time alerts when new mentions appear.
What it does
Brand24 collects data from public sources and helps you separate relevant signals from noise. AI analyzes the sentiment of posts and highlights important events so teams can react quickly.
Key features
- Real-time notifications for new brand mentions
- Coverage across social media, blogs, forums, and news
- Sentiment analysis to spot positive and negative conversations
- Filters to reduce irrelevant results
- Reports and analytics on audience, reach, and engagement
- Data export for further analysis
- Setup and usage support
Typical use cases
- Marketing teams tracking reactions to a product launch
- PR teams identifying negative trends before they become a crisis
- Agencies measuring campaign performance by mentions and reach
