Brandwatch

Brandwatch is a social media analytics and reputation management platform. It helps companies track what people say and do online in real time, pulling data from social networks, forums, blogs, and news sites.

What it does

At the core is Iris AI, which processes large volumes of data to surface trends and insights automatically. Brandwatch can:

• Monitor keywords, brands, and topics across multiple sources
• Analyze sentiment and conversation themes
• Segment audiences and identify influencers
• Generate reports using templates and visual dashboards

Typical workflow

• Set up monitoring for key terms, brands, and competitors
• Use filters to narrow results to relevant conversations
• Review audience, sentiment, and competitive reports
• Export data to other systems via available integrations

Who it’s for

Brandwatch is used by:

• Marketing teams and brand managers
• PR and communications departments
• Researchers and analysts
• SMM and social media teams

Training materials and an academy are available for new users. Note that advanced features can be expensive, and the learning curve may be steep for beginners.