BrazeAI is an AI platform for marketers focused on personalization and automated customer communications. It combines predictive analytics, generative AI, and intelligent agents to help teams deliver more relevant engagement at scale.
Personalized customer journeys
BrazeAI uses first-party data to anticipate user behavior and deliver the right message at the right time across key touchpoints:
- Push notifications
- In-app messages
- Web messages
AI assistants for marketing teams
Built-in assistants and agents support day-to-day campaign work by helping marketers move faster and make better decisions:
- Generate creative variations and messaging
- Test ideas and campaign hypotheses
- Get suggestions for segmentation, content, and triggers
- Receive recommendations to improve engagement and retention
Automation and scale
BrazeAI automates repetitive tasks while keeping strategic control with the marketer. It’s designed to scale with growing data volumes, helping maintain consistent personalization quality and marketing analytics as your business expands.
