BTInsights is built for qualitative research, helping teams turn raw interview and survey data into structured findings and report-ready materials.
Interview and focus group analysis
BTInsights processes recordings from in-depth interviews and focus groups, producing accurate transcripts even in noisy environments or specialized topics. It also cleans up speech artifacts—pauses, repetitions, and filler words—so researchers can work with readable text.
From responses to insights and slides
After transcription, the system organizes responses, highlights themes and patterns, and makes it easier to find supporting quotes and draft conclusions. It also supports survey analysis, including cross-tab tables and slide creation for presentations, reducing report preparation time from weeks to hours.
For research and product teams
BTInsights fits agencies, in-house research departments, and product teams that run regular user interviews. It reduces manual coding work and frees up time for interpretation and decision-making.
