Delineate

Delineate is an AI agent that automates A/B testing for e-commerce, helping teams run continuous experimentation without the usual manual workload.

What it automates

Delineate handles the end-to-end cycle of experiments so your team can focus on strategy rather than repetitive setup and analysis.

• Launching and managing A/B tests
• Collecting results and analyzing performance
• Selecting winning variants and rolling them out

What you can test

The platform supports common e-commerce optimization areas and adapts variants based on user behavior.

• Pricing options, promotions, and discounts
• Product page and landing page copy
• Banners and other on-page visuals
• Images and creative variations for different audiences

Always-on optimization

Delineate runs in an “autopilot” mode: it starts experiments, evaluates outcomes, and shifts traffic toward better-performing versions over time. This creates ongoing optimization without needing to manually configure every hypothesis.