Delineate is an AI agent that automates A/B testing for e-commerce, helping teams run continuous experimentation without the usual manual workload.
What it automates
Delineate handles the end-to-end cycle of experiments so your team can focus on strategy rather than repetitive setup and analysis.
- Launching and managing A/B tests
- Collecting results and analyzing performance
- Selecting winning variants and rolling them out
What you can test
The platform supports common e-commerce optimization areas and adapts variants based on user behavior.
- Pricing options, promotions, and discounts
- Product page and landing page copy
- Banners and other on-page visuals
- Images and creative variations for different audiences
Always-on optimization
Delineate runs in an “autopilot” mode: it starts experiments, evaluates outcomes, and shifts traffic toward better-performing versions over time. This creates ongoing optimization without needing to manually configure every hypothesis.
