DisplayGateGuard helps advertisers understand exactly where their ads appear and reduce brand risk. It analyzes placement lists to identify Made-for-Advertising (MFA) sites and potentially fraudulent inventory.
AI analysis for placements and domain lists
Upload a list of sites, and the system uses AI to evaluate each one across multiple signals, including:
- Traffic quality
- Context and content type
- Indicators of MFA behavior
Based on the results, DisplayGateGuard generates detailed allowlists and blocklists you can apply in ad platforms.
Brand safety and suitability controls
The tool helps narrow your media environment to safer, more relevant contexts. This reduces the chance of ads appearing next to unwanted content and supports alignment with brand policies.
Self-serve beta and expert review
A self-serve beta mode (DisplayGG) is available for running analyses independently. For more complex needs, you can request custom pricing and deeper placement audits, which can be useful for large advertisers and agencies.
