Drift

Drift is a platform for automating marketing and sales conversations on your website. It uses AI to chat with visitors in real time, helping teams capture leads, qualify requests, and support customers through chatbots and automated workflows.

What Drift helps with

• Capturing contact details from site visitors
• Lead qualification with automated conversation flows
• Customer support via chatbots and routing rules
• Reducing repetitive work so sales reps can focus on high-value accounts

Features and setup notes

• CRM and analytics integrations to pass data to sales and track performance
• Detailed reports on user interactions and conversation outcomes
• Customizable scenarios aligned to business goals
• Scales to higher inquiry volume without adding headcount

Drift is typically a fit for sales and marketing teams at mid-size and larger companies. Plan time for initial configuration and staff onboarding to get the most value from workflows and reporting.