Equals GTM Analytics

Equals GTM Analytics is a unified platform for marketing and go-to-market (GTM) analytics that brings key data sources into one place so teams can make decisions based on current numbers.

Centralized GTM data

Connect your core systems to get a consistent view of performance without stitching together reports across tools.

• Sync data from Salesforce, HubSpot, Stripe, and SQL databases
• View pipeline, revenue, and ARR in real time
• Keep key metrics accessible in a single interface

Revenue-focused insights

Equals helps sales, marketing, and RevOps teams identify what drives growth and where performance drops off.

• See which channels generate the strongest pipeline
• Spot funnel leakage and conversion bottlenecks
• Understand which customer segments contribute the most ARR

Built for GTM leaders and operators

Designed for sales, marketing, and RevOps leaders who need clear, repeatable reporting. It reduces reliance on analysts and enables teams to self-serve insights that impact revenue.