Flowpoint is a website user behavior analytics service that uses AI to identify drop-off points and bottlenecks in your conversion funnel. After setup, you get a dashboard with key metrics, movement maps, and reports on visitor actions, with data updated in real time.
What it analyzes
Flowpoint evaluates how people interact with your site and highlights problematic steps in the user journey, including:
- Clicks, scroll depth, and navigation paths between pages
- Time on site and behavior patterns tied to conversions
- Funnel stages where users most often abandon
Recommendations and setup
The system surfaces likely reasons users leave and provides recommendations to improve the site experience. It supports filtering traffic, building segments, and tracking conversions through dashboard-based reporting.
To use Flowpoint, you’ll need to install a tracking code on your website. Integrations with CRM and CMS tools are available via API or ready-made plugins.
Common use cases
- Finding underperforming landing pages
- Identifying checkout/cart friction in e-commerce
- Analyzing user paths to improve menu and site structure
Flowpoint is useful for marketers, web developers, and UX/UI designers.
