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Inrō is an Instagram automation platform that turns inbound and outbound Direct messages and comments into a consistent source of leads, sales, and repeat touchpoints. It helps brands, creators, and e-commerce teams treat DMs as a real marketing and customer support channel.
Inrō lets you set up automated replies for incoming messages and comments, run DM campaigns and funnels, and segment audiences based on behavior. A comment on a post or Story can automatically trigger a personalized Direct message, helping improve engagement and conversion.
The built-in AI agent handles common requests, answers questions, suggests offers, and nudges users toward a purchase or booking a consultation. This reduces the workload on managers and speeds up response times, especially during peak traffic and launches.
Inrō fits online stores, info businesses, local services, and content creators who sell through Instagram. It supports a structured DM marketing flow—from the first touch in comments to closing the deal and ongoing follow-up.