Made With Intent is an e-commerce analytics tool focused on understanding shopper behavior through real-time intent prediction. It helps online stores interpret what visitors are trying to do right now and supports integration into existing e-commerce platforms.
Key capabilities
- Predicts customer intent in real time
- Builds customer segments based on intent rather than demographics
- Lets teams create custom groups for targeting and personalization
- Designed with a simple interface that doesn’t require deep technical skills
- Requires onboarding/training to use all features effectively
Practical tips
- Set up the integration with your store platform before you start analyzing intent
- Review the official training materials to understand available functions
- Use intent-based segments to personalize offers based on user interests and behavior
Compared with tools like Google Analytics and Hotjar, Made With Intent emphasizes real-time intent signals rather than relying only on historical data. This can help teams respond faster to changing customer behavior and adjust personalization accordingly.

