Magic Hour is a web-based AI platform for creating and editing videos, launched in June 2023. Itβs designed to simplify content production for creators, marketers, and producers, with 171,000 users reported as of April 2025.
What Magic Hour does
Magic Hour offers 9 core tools built on 5 AI models, including Stable Diffusion and Animate Diff, plus a library of 2,000 templates.
- Text-to-video generation at 24 fps
- Video-to-Reels style transformation
- Face swap in videos (including multilayer face swap)
- Image animation at 12 fps
- Real-time lip sync to audio
- Image upscaling up to 4K
- Background removal with 98% accuracy
- Avatar creation from a selfie in about 10 seconds
- Custom-designed QR code generation
The Magic Hour Face Swap tool can process 900 frames in 30 seconds.
How to use and pricing
Magic Hour runs in a browser at magichour.ai (no desktop or mobile app required).
- Sign up with email
- Choose one of the 9 tools
- Upload video and/or photos (YouTube links are supported)
- Adjust settings (style, frame rate, denoising strength)
- Generate and download the result
A free tier includes 400 frames, plus a daily bonus of 100 free frames. Paid plans: Creator ($10/month, 5,000 frames), Pro ($30/month, 15,000 frames), Business ($100/month, 50,000 frames). Raw files are automatically deleted after 48 hours, and outputs come with commercial rights for the user.
