Mida.so

Mida.so is a lightweight AI platform for running A/B tests on any website without code or developer involvement. You describe your idea in a chat-style interface, and the system turns it into a ready-to-run experiment.

A/B testing without developers

Mida.so helps you turn a hypothesis into a live test in minutes, either on the same URL or using split URL testing. It supports both a visual editor and code-based changes, so marketing and product teams can iterate on page content and UI elements on their own.

Analytics, personalization, and AI assistance

The platform integrates with Google Analytics 4 to simplify reporting, funnel analysis, and decision-making. It also supports personalization and AI prompts to speed up variant creation.

• Chat-based experiment setup
• Same-URL and split URL experiments
• WYSIWYG editor plus optional code editing
• Google Analytics 4 integration
• Unlimited tests
• Content personalization
• AI prompt support for generating variants

Built for CRO and marketing teams

Mida.so is designed for CRO and marketing workflows, with fast setup and an emphasis on measurable results. You can start for free and move quickly from ideas to experiments.