Novela

Novela is an AI-powered digital marketing simulation platform built for universities and instructors. It lets students practice realistic campaign scenarios and learn to work with AI tools in a setting that mirrors day-to-day marketing work.

Simulations across key marketing channels

Novela includes hands-on simulations where learners run virtual campaigns, make decisions, and see the impact in performance metrics.

• Google Ads campaign planning and optimization
• Meta Ads setup, targeting, and creative choices
• Content strategy and social media planning
• B2B AI marketing scenarios

Real-time coaching with Ela

Novela’s AI Teaching Assistant, Ela, reviews student actions as they work.

• Evaluates decisions and highlights mistakes
• Explains the reasoning behind optimization steps
• Provides feedback immediately after actions, not only at the end of a course

Gamified learning for classroom use

To support engagement, Novela includes competitive elements and progress visibility.

• Leaderboards for comparing results
• Practice in interpreting AI outputs and justifying decisions using marketing KPIs