Novela is an AI-powered digital marketing simulation platform built for universities and instructors. It lets students practice realistic campaign scenarios and learn to work with AI tools in a setting that mirrors day-to-day marketing work.
Simulations across key marketing channels
Novela includes hands-on simulations where learners run virtual campaigns, make decisions, and see the impact in performance metrics.
- Google Ads campaign planning and optimization
- Meta Ads setup, targeting, and creative choices
- Content strategy and social media planning
- B2B AI marketing scenarios
Real-time coaching with Ela
Novela’s AI Teaching Assistant, Ela, reviews student actions as they work.
- Evaluates decisions and highlights mistakes
- Explains the reasoning behind optimization steps
- Provides feedback immediately after actions, not only at the end of a course
Gamified learning for classroom use
To support engagement, Novela includes competitive elements and progress visibility.
- Leaderboards for comparing results
- Practice in interpreting AI outputs and justifying decisions using marketing KPIs
