Outset

Outset is an AI-moderated research platform that combines the depth of qualitative interviews with the speed and scale of online surveys. It helps research and product teams quickly understand customer motivations, needs, and the “why” behind behavior.

AI-moderated interviews at scale

The platform uses AI as a virtual moderator to run sessions and capture detailed responses.

• Asks follow-up questions to clarify answers
• Adapts the discussion guide in real time
• Collects rich qualitative feedback across larger samples than traditional 1:1 interviews

Built for product, marketing, and CX teams

Outset supports common research workflows used to make decisions faster.

• Concept testing and early idea validation
• Hypothesis checks and customer understanding
• UX research and persona exploration

Faster path from study to insights

By automating key steps, Outset reduces the time from a research idea to usable findings.

• Recruiting, session execution, and response analysis automation
• Helps teams launch products sooner, optimize funnels, and improve customer experience based on real customer input