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Predictive audiences and AI lead scoring for Meta/Facebook Ads
Qualifyed AI Predictive Audiences is built for marketers and performance teams that need to find and scale ad audiences using predictive models rather than outdated interest targeting and lookalike segments.
The product addresses reduced targeting performance after privacy changes (including iOS 14.5). Instead of relying on standard lookalikes, it creates “predictive audiences” based on conversion likelihood and lead quality.
Qualifyed also includes an AI-based approach to lead scoring, helping teams qualify leads and estimate their potential so budget can be focused on higher-value segments and ROAS can improve.
