Qualifyed AI Predictive Audiences is built for marketers and performance teams that need to find and scale ad audiences using predictive models rather than outdated interest targeting and lookalike segments.
Predictive audiences for Meta/Facebook Ads
The product addresses reduced targeting performance after privacy changes (including iOS 14.5). Instead of relying on standard lookalikes, it creates “predictive audiences” based on conversion likelihood and lead quality.
AI predictive lead scoring
Qualifyed also includes an AI-based approach to lead scoring, helping teams qualify leads and estimate their potential so budget can be focused on higher-value segments and ROAS can improve.
Who it’s for
It can be a fit for:
- E-commerce brands
- Info-businesses (online courses and digital products)
- Agencies
- In-house growth and performance teams working with limited tracking
