Shopping Muse by Dynamic Yield is an AI assistant for online retail that helps shoppers find the right products faster in large catalogs and supports higher store conversion.
Natural-language product search
Shopping Muse uses advanced language models to understand everyday queries, from simple descriptions to complex scenarios (for example, “an outfit for a winter wedding in the tropics”). It turns these requests into relevant product recommendations by interpreting shopper context and intent.
Personalization to improve performance
The platform combines generative AI with Dynamic Yield’s personalization models to tailor results to each user. This can reflect behavior, preferences, and browsing history to shorten the path from search to purchase and help increase average order value.
Who it’s for
Shopping Muse is designed for e-commerce brands and retailers with broad assortments, including:
- Fashion
- Lifestyle
- Marketplaces
- Large online stores
It integrates into an existing store experience and turns standard site search into a more conversational shopping flow.
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