SightX Ada is a generative AI consultant built for consumer research and marketing teams. It acts as an always-available research assistant to help you plan studies and turn findings into decisions.
Consumer research assistant
Ada helps you structure research by suggesting best practices, forming hypotheses, and proposing the right questions for your audience. Share your business context, product, or goals, and it will recommend relevant surveys and experiments to generate the insights you need.
Faster survey and experiment design
The platform generates questionnaires and experimental designs tailored to your task, reducing prep time and helping avoid methodological mistakes—especially in complex projects.
From data to executive takeaways
Ada also supports interpretation by producing concise executive summaries, highlighting key findings, and drafting business recommendations to simplify communication with leadership and stakeholders.
AI plus SightX expertise
When needed, you can involve the SightX research team for human expertise, combining an AI assistant with professional analysts for a more systematic research workflow.
