Smart Targeting is a tool for real estate agents and brokerages that uses AI to identify potential home sellers in selected neighborhoods. It analyzes owner behavior and available data to predict who may be preparing to list a property.
How it works
The model highlights the top 20% of owners most likely to sell, helping teams focus outreach on higher-probability prospects. Results can be used to shape a neighborhood-specific prospecting plan.
Key capabilities
- Predictive targeting of likely sellers within chosen areas
- Automated marketing workflows for personalized messaging
- Built-in analytics to support outreach strategy
- Support for multiple channels, including email campaigns and postcard mailers
- Market and homeowner data to inform sales planning
Notes and comparisons
Comparable platforms like BoomTown and kvCORE offer related functionality, but Smart Targeting emphasizes seller prediction plus marketing automation for specific neighborhood segments. Expect a short learning curve to use the interface and features effectively. Performance may vary based on data availability in your region.
