Subconscious.ai

Subconscious.ai is a behavioral modeling platform that replaces traditional market research and survey panels with data-driven digital simulations. It uses causal models and customer “digital twins” to predict what people will do in real situations—not just what they say in surveys.

Digital twins and causal experiments

The platform builds synthetic audiences based on your customer data and a specific business question. It then runs causal experiments to test different scenarios and quantify what actually drives user choice.

• Simulate product, pricing, and messaging changes
• Compare scenarios to identify true causal drivers
• Forecast how behavior shifts under different conditions

Beyond demographics with latent variables

Instead of relying only on demographic segments, Subconscious.ai models hidden preferences and motivations (latent variables) that influence decisions. It’s based on discrete choice models recognized with a Nobel Prize, enabling simulation accuracy of up to 93%.

Faster insights for marketing and product teams

Subconscious.ai helps marketing, product, and strategy teams validate hypotheses quickly and reduce reliance on slow, expensive field research.

• Test funnel and conversion hypotheses
• Optimize pricing and positioning
• Evaluate communication strategies before launch