WorkMagic is a marketing science and experimentation platform that helps brands understand the real business impact of advertising. It combines incrementality testing, MMM (Marketing Mix Modeling), and MTA (Multi-Touch Attribution) to provide a more complete view of channel performance.
Incrementality testing and experiments
WorkMagic supports geo-based incrementality tests by letting brands select comparable regions and set up test and control groups. This approach measures the additional lift driven by specific campaigns or channels, rather than relying only on clicks and impressions.
Attribution adjusted by experiments
The platform uses incrementality-adjusted attribution, automatically incorporating experiment results to refine how revenue is assigned across channels. Each brand gets a custom model tailored to its media mix strategy and audience behavior.
Built for omnichannel measurement
WorkMagic is designed for omnichannel companies that need to connect online and offline activity, optimize spend, and identify profitable growth opportunities.
- Run geo incrementality tests with test/control regions
- Combine MMM and MTA for a unified measurement view
- Adjust attribution models using experiment outcomes
- Support budget optimization across channels
