Zelig

Zelig is an AI platform for virtual try-on and styling built for fashion brands and retailers. It brings the fitting-room experience online to support better purchase decisions and improve key e-commerce metrics.

Virtual try-on and styling

Zelig’s Virtual Try-On & Styling (VTO-S) technology lets shoppers preview clothing and complete looks digitally, making it easier to see how items work together.

• Try on garments and outfits in a digital format
• Visualize how items look and combine into looks
• Reduce returns by helping customers choose more confidently

Personalization for fashion e-commerce

Zelig supports personalized fashion shopping by analyzing user preferences and enabling more relevant recommendations. Brands keep control over data and styling, which helps preserve their unique brand DNA and visual identity.

Built for brands and online stores

The solution integrates into existing online storefronts and apps to strengthen e-commerce marketing and the overall shopping experience.

• Integrates with current e-commerce experiences
• Improves user experience with visual personalization
• Helps build stronger customer relationships through tailored styling