Apple AI Search: What We Know About the New AI Search
Apple is considering integrating artificial intelligence into its Safari browser, which could significantly change the online search landscape and affect Google’s dominant position in this area.
During hearings in the antitrust case against Google, Apple’s Senior Vice President of Services Eddy Cue said that the company is actively exploring the possibility of adding AI search to Safari. He noted that in April 2025, the number of search queries via Safari declined for the first time, which is linked to the growing popularity of AI tools such as ChatGPT and Perplexity AI.
Apple has already integrated ChatGPT into Siri and is considering adding other AI search engines, including products from Anthropic and Perplexity, as options in Safari. However, Google is likely to remain the default search engine in the near future, given that the company pays Apple around $20 billion annually for this status.
📉 Market Reaction
Following these statements, shares of Alphabet, Google’s parent company, fell by more than 9%, reflecting investor concern about the possible loss of a significant market share and advertising revenue. Apple also recorded a 1.8% decline in its shares.
🤖 What This Means for Users
A shift to AI search could give users more personalized and faster answers to queries, reducing the need to click through multiple links. However, it also raises questions about data privacy and the reliability of AI-generated answers.
🔮 The Future of Search Engines
The integration of AI into Safari could mark the beginning of a new era in online search, where traditional search engines give way to intelligent assistants. It could also stimulate competition and innovation in AI search, giving users more choice and more capabilities.