Apployal is a platform of services and tools designed to grow mobile apps through organic acquisition. It focuses on improving app store visibility and conversion using ASO and localization, helping teams reduce reliance on paid ads.
ASO tools for organic growth
Apployal supports app store optimization work that can improve rankings and page performance, including:
- Metadata optimization
- Keyword research and targeting
- Improving visual assets to increase page conversion
Localization for new markets
A key focus is localizing apps and store listings for international expansion. Localization is positioned as more than direct translation, taking into account:
- Cultural context
- Local search demand in app stores
Built for indie developers and brands
Apployal is aimed at both indie developers and larger companies. It offers flexible pricing and scalable services, so you can choose a set of tools that fits your app’s current stage.
