Gamelight is an AI-powered user acquisition (UA) platform for mobile games. It helps developers and publishers scale installs by reaching motivated gamers through direct traffic.
AI-based player matching
Gamelight analyzes app usage data and user behavior to understand player preferences and patterns, including:
- Preferred game genres
- Session timing and play habits
- Demographic signals
Based on these insights, it builds detailed player profiles and matches users with relevant games.
Targeting built for game UA
The platform supports precise audience targeting to improve user quality, not just install volume:
- Targeting by age
- Targeting by genre
- Targeting by competitor games
This approach is designed to attract players who are more likely to engage and monetize.
Self-serve control and optimization
Gamelight provides a self-serve dashboard where marketers can launch and optimize campaigns, track performance, and manage budgets. Its AI algorithms automatically optimize traffic buying toward your KPIs, aiming to reduce CPI and increase LTV.
