Roundabout is a platform that streamlines work with micro-influencers, helping brands and agencies find relevant creators and manage campaigns in one place. It supports discovery across 100+ niches and provides tools to organize outreach, track execution, and measure results.
What it helps you do
Find micro-influencers by niche and geography
Manage influencer campaigns from search through performance tracking
Generate automatic reports to speed up campaign analysis
Product notes
No upfront entry fee to get started
Intuitive interface designed to keep workflows in a single window
Updated filtering improves precision by niche and country
Reporting tools were expanded in the latest update
Limited external integrations may require manual data handling in some cases
Roundabout is a fit for marketers, agencies, and brands looking to reduce routine work and control influencer spend while keeping campaign analytics organized. Expect a learning curve as you get familiar with the feature set, and plan for occasional manual uploads if you need data from tools that aren’t integrated.
