Brand24 is a web monitoring tool that tracks brand mentions across the internet. It scans social media, news sites, blogs, and forums, and sends real-time alerts when new mentions appear.
What it does
Brand24 collects data from public sources and helps you separate relevant signals from noise. AI analyzes the sentiment of posts and highlights important events so teams can react quickly.
Key features
Real-time notifications for new brand mentions
Coverage across social media, blogs, forums, and news
Sentiment analysis to spot positive and negative conversations
Filters to reduce irrelevant results
Reports and analytics on audience, reach, and engagement
Data export for further analysis
Setup and usage support
Typical use cases
Marketing teams tracking reactions to a product launch
PR teams identifying negative trends before they become a crisis
Agencies measuring campaign performance by mentions and reach
