Novela is an AI-powered digital marketing simulation platform built for universities and instructors. It lets students practice realistic campaign scenarios and learn to work with AI tools in a setting that mirrors day-to-day marketing work.
Simulations across key marketing channels
Novela includes hands-on simulations where learners run virtual campaigns, make decisions, and see the impact in performance metrics.
Google Ads campaign planning and optimization
Meta Ads setup, targeting, and creative choices
Content strategy and social media planning
B2B AI marketing scenarios
Real-time coaching with Ela
Novela’s AI Teaching Assistant, Ela, reviews student actions as they work.
Evaluates decisions and highlights mistakes
Explains the reasoning behind optimization steps
Provides feedback immediately after actions, not only at the end of a course
Gamified learning for classroom use
To support engagement, Novela includes competitive elements and progress visibility.
Leaderboards for comparing results
Practice in interpreting AI outputs and justifying decisions using marketing KPIs
