Alison

Alison is a tool for analyzing and optimizing marketing creatives using full-funnel data and competitor benchmarking. It identifies which creative elements drive engagement and conversions, then provides recommendations you can apply to improve performance and ROI.

What Alison analyzes

• Characters and on-screen subjects
• Color and visual style
• Audio and sound
• Text and messaging

Key workflows

• Speed up creative testing and iteration with data-backed insights
• Compare your creatives against competitors to spot patterns and gaps
• Convert analysis into ready-to-use briefs with SmartBriefs™
• Tailor creatives for different audiences and segments

Reporting and segmentation

Recent updates add more detailed reports and more automation for brief preparation. The system is also designed to process larger volumes of data faster and supports deeper audience segmentation, helping teams understand what works best for each segment and apply those learnings to new creative production.