Apollo is an AI-powered sales automation platform built for finding and working B2B leads. It’s designed for sales teams, marketers, and revenue leaders who need faster prospecting and scalable outreach.
What Apollo does
Apollo provides access to a database of 200M+ B2B contacts and helps teams manage the full workflow from lead discovery to communication and response tracking.
Key features
- B2B contact database with 200M+ records
- Lead search and segmentation
- Automated outreach and email sequences
- Response tracking and performance analytics
- Integrations with popular CRM systems to reduce tool switching
Notes vs. alternatives
Compared with tools like ZoomInfo and Lusha, Apollo emphasizes deeper automation and AI-based lead evaluation, not just contact lookup and basic CRM syncing. Because of the breadth of features, onboarding can take time, and the pricing structure may feel more complex than some competitors.
