Backtrack

Backtrack is an AI platform for meetings at trade shows and hosted buyer events that removes the burden of manual note-taking. It records, transcribes, and analyzes conversations, turning each meeting into structured data your team can use right away.

Automatic notes and transcription

Backtrack connects to a vendor’s schedule and starts when a meeting begins. Conversations are captured and converted into accurate text, then summarized into clear, actionable outputs.

• Automatic recording and transcription
• Key takeaways and insight summaries
• Structured meeting reports

Sales and marketing analytics

The platform produces CRM-ready notes, lead scoring, sentiment analysis, and recommended follow-up actions to help teams retain critical details and improve conversion.

• CRM-ready meeting notes
• Lead scoring
• Sentiment analysis
• Follow-up recommendations

From single meetings to event-wide reporting

Backtrack provides reporting at the meeting, team, and full-event level so managers can evaluate conversation quality, participant effectiveness, and trade show ROI without manual review.

• Per-meeting, per-team, and event-level reports
• Visibility into performance and ROI