Firsthand

Firsthand is an AI platform built for brands and publishers. It helps manage digital content and data while running personalized, conversational campaigns. The system supports real-time audience engagement across multiple online platforms and provides controls for content rights.

What it’s used for

• Managing digital rights and permissions for content
• Deploying personalized AI agents for audience interactions
• Running dialogue-based campaigns across online channels
• Monitoring audience engagement in real time

Platform details

• Customizable AI agents tailored to specific business tasks
• Secure storage for data and content
• Scales for organizations of different sizes
• Web-based interface with training materials available on the site

Setup and operations

Firsthand typically requires a more involved rollout, including configuration and user training. Recent updates expanded customization options, strengthened data protection, and added real-time engagement analytics tools.