Pencil

Pencil is an AI platform for generating ad creatives and predicting how they’ll perform before you launch. It’s designed for agencies, marketers, and brands that need to produce and test ads quickly, using models trained on large-scale advertising spend data.

What it does

• Generates visual and text ad creatives
• Uses historical campaign data and metadata to inform creative output
• Predicts ad effectiveness prior to publishing
• Exports creatives through integrations with advertising platforms for faster launch

How to use it effectively

• Use predictive analytics to choose the strongest creative variants before spending budget
• Upload your brand assets to tailor creatives to your guidelines
• Automate variant testing by pushing creatives to ad networks via integrations

Notes

• Pencil’s key differentiator is performance prediction based on large datasets, helping teams prioritize creatives before running campaigns.