SalesCred

SalesCred is a B2B sales tool that focuses on trust in the seller—not call volume. It combines behavioral diagnostics with responsible AI to help teams build credibility as trusted advisors rather than pushy “salespeople.”

Measure real-world sales skills

SalesCred starts with situational tests based on realistic scenarios. These show how sales reps respond to:

• Complex customer requests
• Objections and pushback
• Ethical dilemmas during the sales process

It also uses TeamTrait assessments to evaluate traits that affect execution, including:

• Motivation
• Persistence
• Willingness to follow through to a result

Use AI to strengthen buyer trust

Using the collected data, SalesCred applies AI and B2B analytics to identify weak points in seller behavior and guide targeted improvements. Teams get structured feedback and recommendations on how to communicate in ways that build trust instead of triggering skepticism.

Support for sales leaders

Sales leaders can see patterns across the team—who truly influences buyers and who loses trust at key deal stages—so coaching and training can be based on evidence rather than intuition.