Backtrack is an AI platform for meetings at trade shows and hosted buyer events that removes the burden of manual note-taking. It records, transcribes, and analyzes conversations, turning each meeting into structured data your team can use right away.
Automatic notes and transcription
Backtrack connects to a vendor’s schedule and starts when a meeting begins. Conversations are captured and converted into accurate text, then summarized into clear, actionable outputs.
Automatic recording and transcription
Key takeaways and insight summaries
Structured meeting reports
Sales and marketing analytics
The platform produces CRM-ready notes, lead scoring, sentiment analysis, and recommended follow-up actions to help teams retain critical details and improve conversion.
CRM-ready meeting notes
Lead scoring
Sentiment analysis
Follow-up recommendations
From single meetings to event-wide reporting
Backtrack provides reporting at the meeting, team, and full-event level so managers can evaluate conversation quality, participant effectiveness, and trade show ROI without manual review.
Per-meeting, per-team, and event-level reports
Visibility into performance and ROI
