Cheq is an AI-powered platform designed to protect digital advertising from fraud. It monitors ad traffic in real time, flags suspicious activity, and helps reduce wasted spend while improving the accuracy of marketing analytics.
Who it’s for
- Marketing teams managing paid acquisition
- Advertising agencies running campaigns for clients
- Online businesses that rely on performance marketing
Key capabilities
- Real-time analysis of advertising traffic
- Detection of suspicious and fraudulent behavior
- Threat prediction, not just post-factum identification
- Reporting to evaluate protection effectiveness and traffic quality
- Integrations with multiple advertising platforms for broader coverage
Implementation notes
Cheq is built with a straightforward interface, but initial setup may require some onboarding or training. Like most fraud-prevention tools, it needs regular updates to stay effective against new fraud patterns. Pricing is described as above average, which can be a consideration for smaller businesses.
Tips for best results
- Keep the system updated to maintain protection against new fraud methods
- Use built-in reports to track impact on spend and data quality
- Connect all ad channels to get a complete view of traffic and risk
