Essense

Essense is an AI platform for analyzing customer and competitor feedback. It turns qualitative text data—reviews, comments, and product write-ups—into clear insights to support product and marketing decisions.

Customer and market feedback analysis

Essense collects and structures both the “voice of the customer” and the “voice of the market,” helping teams understand what users care about and how competitors address the same topics.

• Identify key needs, pain points, and expectations in user feedback
• Compare themes against competitor reviews to see where alternatives perform better or worse
• Surface patterns that influence product choice and retention

Roadmap prioritization and adoption

Based on recurring themes and signals, Essense helps prioritize features and improvements that can increase engagement and product adoption.

• Support roadmap decisions with evidence from large volumes of text feedback
• Useful for Product, Customer Success, and Marketing & Growth teams
• Also fits consulting and agency teams that need fast, well-supported conclusions