Fullpath ChatGPT-4 for Auto Dealers

Fullpath ChatGPT-4 for Auto Dealers integrates ChatGPT-4 into automotive dealership websites on top of the Fullpath CDXP/CDP platform. It combines dealership data with generative AI to automate website conversations and help turn inquiries into sales.

AI assistant for dealership websites

ChatGPT-4 acts as a front-line assistant that responds using current dealer information, helping visitors get answers quickly and reducing pressure on call centers.

• Questions about models, trims, availability, and inventory
• Specials and promotions
• Financing and payment-related questions
• Service information and scheduling support

CDP-driven personalization and marketing

Because it connects to Fullpath CDP, the assistant can use unified customer and inventory data to tailor responses and recommendations.

• Relevant offers based on customer and inventory context
• VIN-specific campaigns and dynamic payments
• Works within the Fullpath ecosystem, including email and SMS campaigns, digital advertising, Amazon, and OTT activations