Fullpath ChatGPT-4 for Auto Dealers integrates ChatGPT-4 into automotive dealership websites on top of the Fullpath CDXP/CDP platform. It combines dealership data with generative AI to automate website conversations and help turn inquiries into sales.
AI assistant for dealership websites
ChatGPT-4 acts as a front-line assistant that responds using current dealer information, helping visitors get answers quickly and reducing pressure on call centers.
- Questions about models, trims, availability, and inventory
- Specials and promotions
- Financing and payment-related questions
- Service information and scheduling support
CDP-driven personalization and marketing
Because it connects to Fullpath CDP, the assistant can use unified customer and inventory data to tailor responses and recommendations.
- Relevant offers based on customer and inventory context
- VIN-specific campaigns and dynamic payments
- Works within the Fullpath ecosystem, including email and SMS campaigns, digital advertising, Amazon, and OTT activations
