Synthetic Users

Synthetic Users is a platform for user and market research without lengthy recruiting or endless calls. Instead of interviewing real respondents, you run studies with “synthetic” AI participants to validate hypotheses faster and support product decisions.

In-depth interviews with follow-ups

The product is built around qualitative interviews. You ask questions, get detailed answers, and drill down using follow-up tools to clarify specifics. This can help surface motivations, barriers, and expectations early in the process—from idea to prototype.

Fast setup and team access

Synthetic Users positions itself as quick to set up and suitable for enterprise teams and agencies. Research insights can be made available inside the company so teams can reuse results over time in product and marketing work.

Common use cases

• Concept validation
• Positioning and messaging tests
• Segment and persona exploration
• Use-case and scenario research
• Launch preparation
• Refining product requirements when speed and consistency matter