Draft Alpha

Draft Alpha helps product teams quickly create and maintain a single brand voice guide. Instead of scattered docs, you can keep tone, grammar, terminology, and preferred wording in one place.

One source of truth for UX and content

Use Draft Alpha to document what your brand stands for and how it should sound across product and content.

• Brand values and personality
• Do’s and don’ts, preferred constructions, and wording rules
• Examples of good and bad phrases for UI text, tooltips, emails, and help content

From first draft to scaling

Draft Alpha works both for starting from scratch and for organizing existing guidelines. You can refine the guide as the product grows and share it with UX writers, product teams, and content teams so the style stays consistent as more people contribute.

Apply rules in day-to-day work

The focus isn’t only on writing the guide, but also on using it: it becomes easier to review copy for brand fit and keep language consistent across every touchpoint.